Surf Rider Pizza Café No. 2

Ocean Beach has a long-standing tradition of “community” and Hilary Rossi has delivered a great compliment with her new pizza hangout, “Surf Rider Pizza Café.” Back in August, I introduced you all to the new logo and signage created for Hilary’s new restaurant.

5" x 7" Postcards : Contact and enjoy Specials

Since then, there has been quite a bit of design output for menus, signage, stickers, T-Shirts and packaging. Let’s just say, “I am having a great time designing with unique fonts, subtle colors and a logo packed with personality.”

Business Cards Front and Back

The logo and signage have been designed to compliment Hilary’s mission to serve up her East Coast Family recipes. And if you stop by to try out the Stromboli, pizza and pasta dishes, “Be prepared to make room for dessert.” Just Taste It delivers the perfect cure for the average sweet tooth.

Outdoor Signs and Banners

The design is comprised of all hand illustrated icons, backgrounds and logo types. I love fonts and mixing 7 different fonts together, utilized throughout all of the collateral. More design collateral and packaging samples will be posted soon.

The first step in any Murphy Design project is research.

If you are looking for custom design, and a fresh approach to solve your marketing needs, please give Murphy Design a call.

Surf Rider Pizza Café Logo ID

“Survey Select” began for me back in January of this year and is based on a personal manifesto I have stayed committed to. As the exhibition is now in its sixth week, I have been squeezing in design projects and getting back into the swing of things. Last week, one of “Survey Select’s” active collaborators, La Jolla Beverage and Just Taste It Catering, took over an old pizza place in Ocean Beach, California.

Since Ocean Beach loves nostalgia, and it’s ode to 50s and 60s surf, I thought it important to give a nod to the past when creating a new corporate identity to the newly named, “Surf Rider Pizza Cafe´.” And since, this restaurant went through an immediate facelift over one week, it was important that the identity be completed immediately.

Two logos were presented, along with in store menus, signage and take out menu. It was a fun project and looks to be a great spot to chill. “Surf Rider Pizza Café” opens for business Wednesday, August 18 at 2163 Abbott Street, San Diego, CA 92107.