Greg Spalenka is teaching a class during “Survey Select” entitled “Artist as Brand” August 20—22 from 9 am to 7 pm each day. This is a select opportunity, as Greg’s class only has room for 32 students, sign up today. For more information please click here and for an upcoming ComicCon panel, check out the interview below.
GS : Tell me why you love what you do.
Born and raised in Cleveland, Ohio puts you in the state of mind to get things done. Grey weather for most of the year encouraged me to discover space that allowed creative freedom. My life long mission has been to collaborate with creative minded clients, archive living artists and create inspired exhibitions for the public. Oh yeah, I love to design for clients, book publishing and film industries.
Scribble.08 was filmed in 2003 capturing the heart and soul of the Southern California art movement. It was more than a film, it was a historic moment that needed to be captured on film, as the Clayton Brothers were inspiring a new generation of artists that included Jeff Soto, Martha Rich and Camille Rose Garcia. Scribble.08 was filmed with DV cams with friends piled into a Jeep fighting through 8 hours of highway traffic over the course of 2 weeks. TenStories backed me with editing support and MANUOK scored a great soundtrack. The public response has been great and the film has been featured at the Kent Film Festival in CT, DocuWest in CO and New Film Director’s in NY. Volume two is in production featuring Souther Salazar, Mark Todd, Esther Pearl Watson, Matt Furie, Shawn Barber, Kelsey Brookes and many others.
GS : You have an awesome art exhibition, "Survey Select" opening July 15th in San Diego with artists from around the planet. What was the inspiration for this show and what makes it different from your other venues?
“Survey Select” is an exhibition that celebrates Narrative Art and 55 fine artists from around the world. The exhibition is a modern day salon that introduces the public to visual storytelling, critical writing, live performance, films and a workshops held in the space over 8 weeks from July 15-Sept 5. “Survey Select” looks to inspire new thinking in the world of contemporary art by establishing a select grouping of talented artists free of intellectual labeling. What makes
Beautiful Loosers, Scribble.08 and 7 films featured during double feature film nights
“Survey Select” is uniquely different from past exhibitions, “Heaven and Hell,” “Dialogue,” “SuperHero” and Miami Art Basel exhibitions, because it is a museum installation that features a conceptual space that houses art, educational materials, films and supporting artists who specialize in fragrance, interior, creative writing and musical design. Eight weeks provides everyone the opportunity to travel to San Diego and participate in the exhibition.
Artistic empowerment starts with invitation and continues with purposeful exchange. For me, sustainability comes from public and private support. The art world is riddled with folks who look to make investment or turn on an investment, and for me it is more about soulful exchange. The honorable exchange is to archive living artists in books, films, exhibitions and critical essays. You never know what you are onto, and history beyond my years will be the final judge. (You can see more in my personal manifesto).
Brand is a notion for the complete package that starts at the core of who you are. If it is applied to a product, it is the essence of a product, and if it is a person, it is about where you come from and what you are about. Brand is really a corporate word for “soul.” Yes, I am a lifestyle kind of an artist. It is all encompassing, all moments of each day, the opportunity to exercise the left and the right side of my brain. I think I am much better at the creative side.
Tasha Kusama : Miss Van
GS : What do you feel artists will gain by taking this course?
The course will help me take a moment to reflect on the process and progress of my career and offer a concentrated moment to enhance and focus. I look forward to the opportunity to take a moment for myself, which typically, almost never happens. For artists, I believe that the course will help redirect focus and assist in the narrative of their personal pursuits. Very important facts when it comes to explaining what it is that you do to others, especially museums, collectors and galleries.